How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change ** new paper alert!**

Our new paper suggests that it's not just that people dnt know which actions are most effective for climate mitigation (hint- not recycling!), biases also play a role deterring consumers from taking effective climate action.

https://link.springer.com/article/10.1007/s11747-023-00981-z